There will be no social media apocalypse

Despite predictions of doom, there are more important considerations in business than whether you have an active Facebook page. No social media apocalypse
How Social Media Turned a Brand Into a Revolution
As protesters in Cairo’s Tahrir Square faced off against government forces, they were prepared with this Facebook lesson from supporters in Tunisia: “Advice to the youth of Egypt: Put vinegar or onion under your scarf for tear gas.” This exchange (as reported by the New York Times) was part of a remarkable two-year social media collaboration […]