Straight Talk on Social Media Gurus
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
Posts Tagged ‘social media’
Supercharge your social media strategy by getting back to basics
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
It worked for Zappos. It probably won’t work for you.
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
Kernels of truth on social media marketing
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked […]
Does Amanda Chapel matter?
The mysterious, mean-spirited, self-proclaimed “strumpette” Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social […]
The social web is starting to feel like high school
A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as […]
Ten blog posts that mattered
Ten blog posts that mattered in 2009
How social media can hurt business relationships
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
A futurist’s view of the “next big thing” in social media
Venessa Miemis’ Twitter bio describes her as a “Metacog, futurist and thought architect tracking emerging media and technology trends & impacts.” Now THAT got my attention. Currently pursuing a masters degree […]
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