Social media: Old people rule!
Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and […]
Posts Tagged ‘social media’
Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]
Building meaningful business connections through social media
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]
Social media influence in the workplace may be relatively small
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]
Yes, it IS about the money
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]
A double-standard on social media marketing?
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]
Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your […]
The Biggest Lie in Social Media Marketing
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — […]
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