Social media exhaustion
I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger. Need to finish an article, but when […]
Lessons from a marketing strategy gone wrong (mine!)
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following my own rules … but let’s see what you might learn from my mistakes. Something I have preached relentlessly: When you start a social media […]
A great example of B2B social media marketing
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 new jobs is a wonderful illustration of why they earned this honor. 1) An “announcement about the announcement” was broadcast over the GEreports website, blog, […]
How do you handle a crowd of followers?
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven’t read some of the […]
Why do I need 10,000 followers?
Does the number of Twitter followers matter?
Let social media pre-populate your business relationships
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 hours: Yesterday morning, I went to a networking meeting and recognized somebody from his Twitter picture — a fellow I had followed for several months. […]
Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Alternative perspectives on social media impact
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we continue to explore the dangers and opportunities presented by the daily digital hurricane. Trevor Longino, CEO, Overnight PR.com I think, as we reach a point […]
Tonight, the Twitter Era became official
The beginning of the Twitter era?