Why do I need 10,000 followers?
Does the number of Twitter followers matter?
Posts Tagged ‘social media’
Let social media pre-populate your business relationships
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 […]
Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
Alternative perspectives on social media impact
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we […]
Tonight, the Twitter Era became official
The beginning of the Twitter era?
Corporate social media guidelines emerge
social media guidelines emerge as a corporate priority
Can social media be successful in B2B?
Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let […]
Hamthrax??
The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the Twitter community for some of […]
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