Time, attention, and the content creation curve
Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.
Social Media’s Mass Attention Myth

The gurus tell you that you need to build huge audiences, right? A contrarian view. of mass attention myth
Turning social media attention into income
Does having a large social media presence translate into job opportunities? Not necessarily. A story of social media exploration and frustration.