How does social media affect trust and your brand?
Here are some observation on how social media can be undeniably powerful in quietly building trust for a brand.
Posts Tagged ‘Steve Goldner’
The Six Stages of Emotional Branding
Beyond loyalty, “emotional branding” builds a fanbase that will defend you no matter what. Here are the six stages of that process.
The Majestic Hope of Social Media
This has been a strange year of growing pains for the social web — privacy issues, cyber-bullying, gurus galore, and technical failures seemed to dominate the headlines. But there’s something amazing […]
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