Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
Posts Tagged ‘storytelling’
Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention
Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.
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