Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
Kerry O’Shea Gorgone discusses the power of personalized marketing, its impact on a company’s ROI, and how companies can get started.
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