A great example of B2B social media marketing
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 new jobs is a wonderful illustration of why they earned this honor. 1) An “announcement about the announcement” was broadcast over the GEreports website, blog, […]
How do you handle a crowd of followers?
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven’t read some of the […]
Why do I need 10,000 followers?
Does the number of Twitter followers matter?
The writing’s on the wall: An interview with Sharpie’s Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? I decided to “follow” SharpieSusan and see for myself. I’m hooked. The enthusiasm, authenticity and wit driving her stream of tweets is addictive! A former […]
Alternative perspectives on social media impact
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we continue to explore the dangers and opportunities presented by the daily digital hurricane. Trevor Longino, CEO, Overnight PR.com I think, as we reach a point […]
Tonight, the Twitter Era became official
The beginning of the Twitter era?
Hamthrax??
The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the Twitter community for some of the suggested new names. Here are some of the leading candidates: The Aporkalypse Porky’s Revenge Name for news coverage of the flu = Bacon bits […]
Telepathic Tweets
The latest issue of Wired features a story on brain-computer interfaces that allow patients to simply “think” of a message and send it to the world through Twitter. While pundits either love or hate this newest social media craze, you can’t help but wonder at the jaw-dropping possibilities of a real-world application like this. Imagine, […]