Don’t let marketing drive your values, let your values drive your marketing
Look to your origin story, legacy, and narrative to guide marketing based on values.
How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
Woke Washing: How purpose driven marketing is being hijacked
Woke washing is about to ruin true efforts to create meaningful marketing campaigns based on purpose.
No. Not every company needs to take a brand political stand.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
When a company aligns with customer values, is it serving, or pandering?
Values-based marketing is a hot topic, and an important one. But what happens when customer values and company values don’t align?
The first-mover advantage of values based marketing
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.