2009 - Schaefer Marketing Solutions: We Help Businesses {grow}

The social web is starting to feel like high school

A while back I wrote an article about the fortress-like tendencies of the A-List bloggers and the sycophants who follow them. I compared it to an exclusive country club. But as […]

Learning from Cosmo: My fresher, sexier blog

One thing about blogging — Headlines matter! And this is what I’ve learned from standing at the grocery checkout line: Nobody does headlines better than Cosmopolitan magazine. So I’ve decided to tear a […]

Ten blog posts that mattered

Ten blog posts that mattered in 2009

A Lite Brite Christmas

At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story. This is the tale of the […]

Eight lessons I’ve learned from Twitter

I’m writing this blog as a way of accepting a challenge from my friend Venessa Miemis. Always glad to be pushed in new ways! I’ve been a devoted Twitter-er for […]

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]

A futurist’s view of the “next big thing” in social media

Venessa Miemis’ Twitter bio describes her as a “Metacog, futurist and thought architect tracking emerging media and technology trends & impacts.” Now THAT got my attention. Currently pursuing a masters degree […]

Research shows small business owners struggle with Twitter

The latest research report from Business.com shows that small business owners are still trying to figure out Twitter … but those who have mastered it are seeing an advantage. The expansive […]