Lean StartUp Movement turning some heads
Eric Ries, author of The Lean Start-Up hasn’t just written a book, he’s created a movement that is getting attention in high places. I interviewed him at SXSW 2012.
Archive for March, 2012
Where in the world is Mashable?
Mashable’s new editor in chief Lance Ulanoff discusses the site’s place on the tech journalism scene, social media for social good, and innovations
Dave Kerpen of Likeable Social Media explains social media success
In this short video interview Dave Kerpen of Likeable Social Media discusses five of the most important aspects of social media marketing success.
HGTV Interactive VP explains SXSW strategy
A home and garden network might not be your typical SXSW digital star but HGTV Exectuive Vikki Neil explains that the investment makes good sense.
Dispatch from SXSW
I thought I would pass along a few impressions from Day One of SXSW. This is the epic meeting of all things digital, and all things that WANT to be […]
Fire 1.0 A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Social proof and your battle for credibility
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
How to turn blog readers into brand advocates
Those people reading your blog … they love you right? Now let’s take it to the next level and unleash that passion on the world!
Always measure your social media effort. Except when you shouldn’t.
Social media measurement cannot be conducted in a vacuum. You must consider the context of the organization’s goals, budget and culture.
The Marketing Companion Podcast
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Let's plot a strategy together
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