How the physics of social media could kill your marketing strategy
There are two colliding factors that are slowly killing your marketing strategy. Here is a plan to fight back.
Archive for August, 2012
Why Twitter needs to learn a lesson from Apple. And FAST.
Twitter announced changes that may inhibit or destroy innovation surrounding its product.
The New Purple Cow. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Blogging: Writing truthfully under imaginary circumstances.
Are you being authentic on the social web? Why would you want to be?
Please. Make me feel something!
Do the best companies make you think or feel? The author suggests feeling is what makes things happen.
Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
Mars Landing, social media style. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
The Marketing Companion Podcast
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