Klout overhauls its business model, but does it answer its critics?
Klout overhauls its business model, but does it answer its critics?
Archive for 2012
Why social media strategy should NOT start with a drive for Facebook fans
Nearly every corporate social media strategy starts with a drive for “likes,” but that may be precisely the wrong thing to do for long-term success.
Mars Landing, social media style. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Adopting a Piggly Wiggly View of Social Media
If a grocery chain built a business based on trust, can’t your marketing communications department?
Andy Warhol on social media
What would happen if a great creative mind of the past surveyed the state of art of social media?
Social media case study: It’s not just a brand, it’s a buddy
Your most loyal customers don’t see you as a company. They see you as a friend? Hos can you use social media to make that friendship flourish?
Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Auto-tune your Direct Messages. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
The Marketing Companion Podcast
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