Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Blogger, author, educator Christopher S. Penn reveals new insights on social proof, social influence and marketing fundamentals.
Sniglets are words that are not in the dictionary, but should be. The social web has a few of these too so let’s have a laugh!
Many companies are piling onto the social web out of fear of being left behind. This post explores some critical thinking that is needed in this space
It’s time to say goodbye to an old friend — The Tao of Twitter — as this popular Twitter guide enters a new era.
Are you unwittingly shutting the door on your customer social media conversations? Here’s a guide to help you find out!
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.
Some people obsess about their Klout scores to the point of being unhealthy. Should you kick the habit?
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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