Good news for the economy might be bad news for social media
Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]
Archive for 2012
How to Save a Sputtering Social Media Program
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
When employees go wild on social media
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
Blogging turns the notion of competition upside down
Competitors advertising on your website? Your original writing turning up in the competition’s ads? Welcome to the economics of blogging.
The Glasshole. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Chicago unveils digital innovation and entrepreneurship center
Chicago just unveiled a breathtaking new center that will serve as the city’s heartbeat for digital innovation and entrepreneurship. Managing Director Una Pipc describes the concept behind this 50,000 square foot facility
Maybe using LESS social media is the path to online success
A survey of the most successful SM practitioners shows they’re using social media less that you think. Maybe there is an alternate path to success?
Getting your first book published: Lessons learned!
Do you dream of publishing a book? Here are some first-hand lessons from the author of Return On Influence.
Your brain is wired for Facebook (really)
Think Facebook is addictive? It is, and companies are just starting to figure out the value of that.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.