The power and perils of the pivot
Faced with a failing business model the author is experiencing the growing pains of a business pivot.
Archive for August, 2014
The Time for Twitter is NOW
With new marketing, research and advertising options, Twitter has momentum. This might best time for Twitter for your business.
A guide to free and easy influencer research tools
The cost of influence marketing tools have gone up but here are some influencer research tools to determine who is pulling their weight on the web
Monetizing blog comments: Why your blog is economic gold
This blog post describes the theory behind monetizing blog comments. Blogging best practices, blog community building
How to Build a Super Tribe using Google+
By Martin Shervington, {grow} Community Member I’ve been a Seth Godin fan ever since I read Permission Marketing in 2001. It is his book Tribes, however, that’s been on my mind lately, and I […]
The always-on world has checked us into iHotel California
By Amber Osborne, {grow} Contributing Columnist Being a CMO and online marketer with a product based in social media management, I am guilty of falling into this vicious “always on” […]
Resistance to Change and Surviving Content Shock
Businesses die when there is resistance to change and they ignore the trends. To survive content shock, we must look at marketing differently
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