April 2015 - Page 2 of 2 - Schaefer Marketing Solutions: We Help Businesses {grow}

Wasting your ad money? All Facebook fans are unequal

Trying to acquire Facebook fans? Find out why this may not be the smartest way to grow and gain awareness online.

The first step in social media marketing is not social media

if you’re new in your marketing job and your diving into Facebook, maybe the first step in social media marketing is not social media!

8 Easy ideas to make your presentation memorable

There is a big difference between giving a speech and giving a speech that “sticks.” Eight ideas to make your presentation memorable

I was called out on my social media BS and I’m relieved

What happens when you get caught in the social media echo chamber? One blogger’s story of her struggle against social media BS

Whose Likeness is it Anyway? Event Photos and You

by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of […]

Is social media engagement still a thing?

Remember when social media engagement was important? Trends may indicate otherwise.

Social selling and the social enterprise: From fantasy to reality

Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been […]