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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Online reivews can make or break business. Here are the realities of reviews from a marketing point of view.

If you aren’t thinking about content saturation, your marketing strategy is incomplete.
For the first time in history, the platforms are dictating our content marketing strategy instead of the other way around. Here’s a response.
There really is no online privacy any more but there are a few things you can do to protect yourself and fight back
A new report shows how companies are mis-leading Americans. Consumers are resigned to their lies and getting furious with marketers.
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
Crowdfunding is a huge commitment of time and resources–and a gamble. Here’s how to use TeeSpring to test your odds of success.

Today’s marketing “nurturing” is broken. This is what it should mean to you.

I went too fast and I delivered my first major blogging screw up today!
The tech start-up world is Jim Lussier’s playground … and it is one cool place. When Michael Dell led a successful effort to take Dell
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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