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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer

Unbranded content might seem risky and weird but it may also provide an exceptional marketing opportunity in an information-dense world
The data-driven sales team is the new normal in a world where speed means everything
Mars Dorian provides some wild networking lessons from his improv classes
New research supporting Jay Baer’s new book “Hug Your Haters” sheds light on dramatic new insights on customer service

Content marketing is in ‘dark days,’ requiring fresh approaches to creativity. In fact, maybe your content marketing needs to be like a chalupa!

Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Use this six-step content marketing plan to get clear on your vision and how your content will lead you to achievable business goals and objectives.

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

Lilach Bullock’s techniques for using ASO and Social Media to your advantage when promoting your app.

This overlooked aspect of content sharing is jeopardizing your chances to get your content viewed and shared. A tip to increase content sharing.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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