How do you make your content the signal instead of the noise?

In our new episode of The Marketing Companion, Tom Webster and I explore a theme of marketing challenges to rise above the increasing noise levels to connect to our customers. It’s a difficult proposition and getting harder all the time. Some of the topics in this jam-packed 30 minutes of marvelous audio content include:

• Rising losses from ad-blocking are pushing marketing dollars into new places.
• An unlikely source of content innovation — printed magazines and books.
• Innovations to merge games with serious editorial content to drive page views and engagement.
• Surprising insights on what almost every marketer is missing when it comes to creating effective video content.

And if this wasn’t juicy enough, Tom and I introduce a star-studded new motion picture: “Chatbots: Revolution” starring Sean Connery, Marge Simpson, and Slurry the lovable Marketing Companion Chatbot.

You are not going to miss this are you? Let’s find our marketing signal:

If you can’t access the edition above, click on this link to listen to Episode 77

• Click here to download the latest episode or subscribe in iTunes
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References for this podcast

Ad blocking to cost $12 billion

Kickstarter project for print-only tennis magazine

Most people watch with the sound off

Washington Post new story form and games

 

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty, the best weekly curation of digital news.

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Illustration courtesy Flickr CC and Robin 

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