The Pathetic State of Content Marketing: A Plea
The state of Content Marketing is in peril. Your career is in peril. Everyone is playing with a 10-year-old playbook that AI has smashed.
The Human Moat Is Real. But It’s Not Where You Think.
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
We have normalized stealing content and it needs to stop
Stealing content has become a fashionable way to do business. We can do better by adhering to the principles of fair use.
How to overcome Content Shock in a world of AI slop
It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
The LinkedIn growth secrets nobody talks about
A viral sensation reminds us that LinkedIn growth depends on a secret sauce that includes timing, engagement, and persverence.
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.