Posts Tagged ‘content marketing’

The biggest mistake content creators make today

This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.

The art of starting and stopping content projects

When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?

How to be the best fake possible

The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.

The Blog Post That Shocked the World

On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.

Protecting Your Content From AI: A Contrarian View

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

A Unified Theory of Content Success: Can anybody create effective content?

Can anybody achieve content success? There are so many ideas and frameworks out there, but are they actionable?

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

How to Make Your Podcast Last 10 Years

The Marketing Companion podcast is ten years old with 2 million downloads. What are the lessons from this durable show?

Does social media marketing still matter? Not like you think.

Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.