Content Marketing is no longer about the content

about content

I don’t believe there is anybody who thinks more deeply about the content in our lives and how it works and moves in the modern world than Jay Acunzo.

In the new episode of The Marketing Companion, we combine trends with insights to speculate about the content marketing of the future and how it may have little to do with the content, and everything to do with the person creating it.

“Marketing teams shouldn’t just be creating content, they should be creating creators.”

There are vast implications here for every marketer and organization looking to make a mark on the world with content. An unmissable episode!

All you have to do is click here to listen:

Click on this link to listen to hear Episode 258

Other ways to enjoy our podcast

Illustration generated by AI through MidJourney

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Close