2016 - Page 3 of 23 - Schaefer Marketing Solutions: We Help Businesses {grow}

Your marketing strategy is not a decision. It’s decided for you

It’s easy to get overwhelmed by the many available marketing options. But most of the time your marketing strategy has already been decided for you.

Adapting To The NEW Consumer With Better Analytics

Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

Do you have to be a great writer to be a great blogger?

Good writing matters. Can you be a great blogger without being a great writer? These tips will help you sharpen your skills.

What is the role of content marketing in an ad-free world?

In an increasingly ad-free world, content marketing (and all of its iterations) seems like a viable option to break through and reach customers.

Voice from the trenches: Midway through writing a book

Writing a book is a very difficult and time-consuming project. Here’s a progress report from the mid-way point in creating a book about becoming known today