Is the Age of Apple over?

age of apple

By Mark Schaefer

The polish is off the Apple.

  • One tech commentator said there was something missing from the recent Consumer Electronics Show: Nobody was saying they were the “next Apple of …”
  • Paypal founder Peter Thiel told the New York Times that the age of Apple is over. Provocative? Sensational? Or is there a kernel of truth there?
  • The company seems to be focusing on incremental change instead of bold new life-changing tech. They are falling behind in AI and smart speakers. IOS-based phone sales have been flat to declining for years.
  • The Apple laptops are getting unfavorable reviews from consumer sites. The company seems to be solving problems that consumers aren’t having. Microsoft sales are surging with historically Apple markets like creatives.

What’s going on and what can be done? Is the Age of Apple over?

Sounds like a great topic for a podcast, right? Right! Tune-in as Tom Webster and I explore the future of the world’s most valuable brand and their decision to get into original content. Click here to listen:

If you can’t access the episode above, click on this link to listen to Episode 95

Other ways to enjoy our podcast

Please support our extraordinary sponsors. Our content is free because of their generosity.

Many thanks to our friend Scott Monty for the awesome show intro. Be sure to check out his amazing newsletter The Full Monty and his new podcast available here:


BuzzSumo is the world’s best way to discover, analyze and amplify your content. Run over to BuzzSumo today for a 14 day free trial. Beyond data, BuzzSumo offers priceless insights into content discovery, monitoring, influencers and outreach, content research and planning, and competitor research. Find out why so many Marketing Companion fans are now hooked on Buzzsumo. Check out BuzzSumo’s powerful technology to look at the hottest content trends down to the hour!

All posts

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast!

View details

Let's plot a strategy together

Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.

View details

Share via