Why Community is the Last Great Marketing Strategy

“Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building.”    LinkedIn Review of “Belonging to the Brand”

Futurist Mark Schaefer explains how three global megatrends are colliding to make community the next significant marketing priority.

The best-selling author of KNOWN and Marketing Rebellion tells us how companies overlook the massive marketing potential of community and why this is the only strategy our customers will actually embrace.

Filled with inspiring ideas and captivating case studies, Belonging to the Brand is an indispensable and practical guide for every company that believes its marketing can be something more than interrupting customers.

Mark’s tenth book hit number one Amazon in the categories of Marketing and Advertising shortly after its release date.

"A foundational text for the new world of brand-customer relationship building." -- LinkedIn

"A must-read for business leaders seeking to pivot in today’s rapidly evolving digital marketing landscape." -- Comstock magazine

"Mark Schaefer provides the world with a visionary take on what's next in marketing." -- Ruth Hartt

"A better way to market your business? This is the answer." -- Frank Prendergast

"A roadmap to reimagining the customer relationship." -- Samantha Stone

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The book is available in paperback, audio, and Kindle versions.

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Belonging to the Brand FREE Bonus Material:

  • Free graphics file for audio book listeners

    This pdf contains graphs, llustrations, and bonus content from "Belonging to the Brand" for Audible fans!

  • Free Book Chapter

    Not sure if "Belonging to the Brand" is for you? Read the book's Introduction to learn more!

  • Free Study Guide

    This free resource is invaluable to teachers, students, and anyone wanting to dive deeper into discussions of the role of community in brand marketing.

  • Additional reading on Belonging to the Brand

    Want to keep learning? Here is a list of blog posts Mark Schaefer has created on the subject of Belonging to the Brand.

  • Bulk orders

    Deep discounts are available for orders of 10 more copies of Belonging to the Brand. Let us know how we can help you.

  • Order a personal, autographed copy of Belonging to the Brand

    A limited edition, hard-bound, autographed copy of Belonging to the Brand makes a great keepsake or gift for just $40. Author Mark Schaefer will sign this beautiful book for you, a friend, or your customers. Let him know if there is something he can add to the inscription to make your copy memorable!

Mark Schaefer is among the world's most trusted marketing authorities. Contact him now to bring his inspiring message to your group about the new business realities in your industry or trade association.

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