What content creators need to know NOW about the controversial EU copyright law
The new EU copyright law is going to extend to content creators everywhere in the world. Here is what you need to know.
Search: 'copyright'
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
Do you need copyright permission every time you quote someone’s work?
Attorney Kerry O’Shea Gorgone addresses when you need copyright permission to quote someone else’s work in your marketing efforts.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
The executive who terrorized me into peak productivity
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
The creator’s enigma: You can’t be halfway relevant
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
Why the Age of Influencer Marketing is Just Beginning
AI captures all the headlines but creators capture all the revenue. The Age of Influencer Marketing is just beginning and Author Mark Schaefer explains why.
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
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