The clash of the social media know-nothings
The know-nothings. You know who I’m talking about right? Social media “marketers” who have never practiced marketing. Maybe have never even had a sales job or a college-level marketing class. […]
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12 ways to achieve emotional marketing for your B2B company
Four common complaints often keep businesses from creating emotional marketing success. We offer 12 solutions to overcome your fears.
The anti-prediction of 2012 social media predictions
How did 2011 social media predictions fare? And what is on the horizon for 2012?
Five Hidden Secrets of Social Media Failure
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will […]
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