"A Masterpiece" - Charlene Li
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Audacious: How Humans Win in an AI Marketing World
To be relevant today, you can’t take more classes to out-smart AI. You have to out-human it.
Mark Schaefer’s new book Audacious is a battle cry for those who refuse to be ignored. In these pages, you’ll explore the electrifying tales of marketers who defy norms, shatter expectations, and transcend a pandemic of dull to become legendary.
You’ll learn practical strategies to disrupt three critical elements of your brand story: the narrative, the platform, and the storyteller. Inside, you’ll find:
- Jaw-dropping case studies from the world’s most innovative leaders.
- More than 100 actionable tips to infuse audacity into your marketing
- The astonishing economics of dull marketing
- Insights on “everyday awe” that transforms customers into advocates
- A bold new view of marketing measurement
Audacious will inspire you, thrill you, and even make you laugh. The bots are coming. But you still own crazy.
Order Audacious today!
"This book is a Red Sea moment in the history of marketing." - Keith Reynold Jennings
"A bold and brave book." Dr. Philip Kotler
"Take the lessons to heart or prepare to fade." Dr. Robert Cialdini
"A must-read book for any business leader." Dr. Jonah Berger
"This bold and exciting book inspired me to re-think marketing!" Claudia Sciaretta, Pepsi
Enter the Secret Password
Did you solve the puzzle in the book? Enter the secret phrase (including the punctuation) to unlock what’s waiting on the other side!
Belonging to the Brand FREE Bonus Material:
Watch the movie trailer for Audacious
Watch the exciting movie trailer for the book and download it to share with friends!
Free Book Chapter
Not sure if "Audacious" is for you? Read the book's Introduction to learn more!
The Audacious Hall of Fame
Take a glimpse at the legends who have already secured their spot in the Hall of Fame by solving the puzzle in the paperback edition of the book!
Free Teacher's Guide
This free and valuable resource is perfect for teachers, students, and anyone wanting to dive deeper into discussions of the future of marketing.
Bulk orders
Deep discounts are available for orders of 10 more copies of "Audacious." Let us know how we can help you.
Order a personal, limited edition copy of Audacious
A limited edition, hard-bound, autographed copy of Audacious.
Mark Schaefer is among the world's most trusted marketing authorities. Contact him now to bring his inspiring message to your group about the new business realities in your industry or trade association.
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