Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]
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Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.
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If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.
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When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.
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Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.
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When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
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How far should demanding clients be allowed to push you before you let them know you won’t be serving them any longer?
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Are our devices making us dumb? Sometimes it’s hard to tell. I’m feeling enslaved by my smartphone.
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Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
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