Stop. Look. Listen. It’s time for an influencer marketing campaign
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
The Secret to Getting Exactly What You Want (In Business)
Though you can’t “easy button” your way to getting exactly what you want in business, using these three themes can definitely increase your odds.
4 Ways Marketers Can Up Their Mental Game
Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.
Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Three Types of Goals and KPIs Needed for Social Media Analytics
These three common areas of social media analytics can help your business choose better goals and KPIs for tracking social media success.
The One Thing That’s Better Than Knowing Your Customers
Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers […]
A reasonable plan to scale content marketing efforts
Processes and workflows to better scale content marketing efforts, including The Content Marketing Pyramid method for scaling up.
Five ways the “attention economy” is driving your business
If you want your content to rise above the noise, be seen and be shared, you must understand the 5 levels of the Attention Economy and how to execute each.
Deleting Your Social Media Business Page? Read This First.
When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.
Six methods for smarter marketing segmentation
Use these 6 (plus a bonus!) smarter marketing segmentation methods to ensure your list doesn’t get stale teams.