Can Marketers Predict and Measure Influence, Down to the Dollar?
By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. But what if you could know which people were truly influential in terms of driving revenue for your brand? Instead of guessing based on follower counts or shares, what if you could dig […]
Case Study: Denny’s flips its audience with a sassy social media strategy
Kerry Gorgone reports on the new social media case study as Denny’s restaurant doubled their Twitter following in a year.
The Facebook Other Folder and the Strangers Who Love Me There
Creeps, pervs and gurus, oh my! The story behind the Facebook Other folder
The sneaky method BuzzFeed uses to win the market research game
Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Think again. by {grow} Contributing Columnist Kerry Gorgone
Creeping Me Out — 7 Steps to Handle Social Media Stalkers
Social media stalkers can be relentless. Here are some tips
Everyone Hates Comment Spam, So Why Are We Drowning In it?
We’ve all come to accept Comment Spam as a fact of life, but where does it come from? And Why? by {grow} contributor Kerry Gorgone
Why Hackers Take Down Sites (and How to Protect Yourself)
Kerry Gorgone tries to find out why hackers take down sites, and has a few tips to keep it from happening to your business.
How to Get into Hot Water With Mobile Marketing
Here are some ways to invite a lawsuit if you’re engaging in mobile marketing.
Brands Take Note: Bloggers are Journalists in the Eyes of the Law
By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued for defamation (making an untrue statement—written or verbal—that tends to damage someone’s reputation). Large companies in particular tend to have deep pockets, and will vigorously defend their brand against any […]
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?