It’s time for you to start a podcast
An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.
New legal guidelines may impact many freelancers
U.S. Labor Department issued new guidelines that re-classify and impact many freelance employees
6 Critical steps to help fight for your online privacy
There really is no online privacy any more but there are a few things you can do to protect yourself and fight back
The new guide to minimizing legal risks in Social Media Marketing
In a fast-changing world, it’s important to know the legal risks in Social Media Marketing. An essential guide from a lawyer
Whose Likeness is it Anyway? Event Photos and You
by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of conferences. From the keynote speaker to panel discussions and networking receptions, the photographer’s job is to document the event, without disrupting it. You might not […]
Brands and Bloggers: Keep Your Sponsored Content Legal
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention if they have a relationship that could bias the opinions they share. Each country has its own laws regarding false advertising, but the gist of […]
But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to draw some questions is contests. The sea of rules and regulations that marketers, brands and bloggers must navigate is largely uncharted, and sometimes frightening. For […]
6 Ways to Get Out of Your Rut and Get More Out of Facebook
By Kerry Gorgone, {grow} Contributing Columnist Debbie knew the relationship had become stale. It seemed like they kept having the same old conversations over and over. Retelling the same jokes. Boredom and fatigue settled in. The magic of her early passion was gone. She was in a Facebook rut. Many users like Debbie are experiencing […]
Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
It’s time to unplug from the always-on economy and recharge. Here are 8 tips to help you!
Image Recognition technology is a goldmine for marketers
Image Recognition technology provides seamless engagement and mobile commerce opportunities