An interview with GE’s Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars. I’ve continued to be impressed with their aggressive and progressive approach to […]
How do I get my boss to understand social media?
In my position as a teacher and a consultant, this is one of the most common questions I hear. So let’s get it out on the table and take on this big topic of SPONSORSHIP. NEWS FLASH: If you are not being supported by your boss and you hope to pressure him/her into supporting your […]
Five social media myths that MUST STOP NOW!
These five social media myths must stop now!
Twitter smack-down: Pizza joint hit with $2 million lawsuit
Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time.  I will be his guest. Then on Thursday, Steve will contribute his own perspective in a guest post […]
The social media country club
The economy of social media is built on favors, creating a dysfunctional social media country club. Are we building a world of group think?
The case for social media marketing and "Extreme B2B"
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more than US$1.5 billion of goods and services from my company every year. That’s what I call Extreme B2B. Long sales cycle. High stakes. Extraordinary power […]
The most important social event
I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind and believe me, this is REALLY on my mind! Not because of nerves or concern or anything … it’s because this event is such a […]
The world’s most broken marketing process
Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number of homes in the past five years and have also done some consulting/research for local real estate professionals, so I’ve received a big dose of some of the dumbest marketing […]
How to be a friendly ghost (blogger, that is)
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love that wabbit. My recent post on ghost blogging (Can you out-source authenticity? ) generated a “spirited” discussion. Is it possible to be a friendly ghost? […]
Why I "block" on Twitter
I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. I was amazed back. Doesn’t EVERYBODY block? Guess not, but they probably should. Here’s why I “block and report” the unseemly ones from my tribe. […]