Social media: Old people rule!
Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and is a junior majoring in Public Relations at Indiana University. She is also completing a summer internship with a company in San Francisco. This week, […]
Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. In this final article, we’ll examine the difficult issue of Authentic Helpfulness. “The true measure of a man is how he treats someone who […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]
Building meaningful business connections through social media
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going to dive into each element to build a strategy for YOUR social media success! Today we start with CONNECTIONS. Think of the social media landscape […]
A formula for social media business success
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was acknowledged as a Twitter marketing authority in the same breath as Chris Brogan and Jeremiah Owyang, two national marketing luminaries. If you are a regular […]
Social media influence in the workplace may be relatively small
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, according to new findings by WorkPlace Media. While more than half (55%) of office workers with Web access have at least one social networking account, […]
Yes, it IS about the money
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, “Where’s my money, honey?” In a business setting, social media relationships must eventually lead to making or saving money. Of course […]
A double-standard on social media marketing?
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest lie in social media marketing. Smart people read this blog!! One commentary from Trey Pennington reflects a common obstacle for many of us — a […]
Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your mind. I’ll have to make some broad assumptions because every company is different, but you can insert your own numbers and do the math for […]
The Biggest Lie in Social Media Marketing
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — It might just save your reputation, your credibility and your career! ROI (Return on Investment) seems to be THE social media marketing topic right now […]