markschaefer Articles

Your social media ROI shock treatment

Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your […]

The Biggest Lie in Social Media Marketing

This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT skip over this article — […]

Successful business blogging in just one step

This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based […]

Social media time shock strategies

This is Part 4 of my interview with Dr. Ben Hanna, former eBay exec, online marketing pioneer and VP of Business.com. Part 1: Four breakthrough Twitter insights Part 2: Essential […]

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]

Essential B2B social media start-up strategies

This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company […]

Twitter for business: Four breakthrough insights

I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]

Goodbye, Kim Kardashian

This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won’t make the tabloids. We’re keeping it […]

It’s time for digital de-tox

Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the […]