Your website is not a strategy
Here’s a mistake I see repeated so often by small business owner — assuming that their website IS the marketing plan. Many people imagine the Internet like a Mississippi River of money — a wide, swollen sea of cash just rushing by! All you have to do is put an Internet site out there and […]
Ten reasons your website is killing your business
I’m alarmed by the number of otherwise brilliant business people who are allowing watch as their website is killing their business. Many business leaders I meet have abdicated their responsibility to market and sell their products by handing this power to a web designer – believing their website IS their marketing plan. The web has […]
Tonight, the Twitter Era became official
The beginning of the Twitter era?
Corporate social media guidelines emerge
social media guidelines emerge as a corporate priority
For a moment, Barbie was a hooker
A funny story about Barbie
Can social media be successful in B2B?
Most of the professional marketing forums are clogged with endless debate over questions like “Is Twitter for real?” and “Getting sales leads from Facebook.” Usually I sit back and let people knock themselves out, but occasionally I join the fray, especially when people make outlandish claims about how social media platforms should be at the […]
Hamthrax??
The U.S. pork industry has balked at the “Swine Flu” name and nobody can remember the “official designation” of H1N1. So I checked out the Twitter community for some of the suggested new names. Here are some of the leading candidates: The Aporkalypse Porky’s Revenge Name for news coverage of the flu = Bacon bits […]
Telepathic Tweets
The latest issue of Wired features a story on brain-computer interfaces that allow patients to simply “think” of a message and send it to the world through Twitter. While pundits either love or hate this newest social media craze, you can’t help but wonder at the jaw-dropping possibilities of a real-world application like this. Imagine, […]
Who is the company voice on social media?
Should everybody be tweeting? Who owns the company voice on social media?