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  • Home
  • About
    • Mark W. Schaefer
    • Frequently Asked Questions
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    • Client List
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    • Disclosures
  • Speaking
    • Keynote speaker Mark Schaefer
    • Corporate Marketing and Social Media Workshops
    • Meeting Planner Resources
  • Publications
    • Audacious: How Humans Win in an AI Marketing World
    • Mark’s {grow} Blog
    • Marketing Companion Podcast
    • Mark’s Books
  • Community
  • Event
    • The Uprising
    • Photo Gallery
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    • Press Inquiries – Mark Schaefer

Author: Mark Schaefer

What will be the next big thing in social media? Here are 7 clues.

Want to be the next social media billionaire? Follow these seven clues to discover then next big thing on the web

Former football player compares locker room hazing and Facebook

Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension

Why a Klout score may be an appropriate marketing metric

A Klout score has attracted it share of critics but it is also an undoubtedly useful tool for businesses trying to achieve a culture of content creation

Why video is “liquid” content in a solid social media world

For video to be truly social we need to think about the technology in a new way

Why research firms are screwing up content marketing

Subtle but important change going on in the world of research with profound implications for what we can see and believe on the social web.

Social media ethics: I am a blogger. In other words, a piece of meat.

A case study in social media ethics

Sign of the times. A {growtoon}.

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.

Saving Savannah one tweet at a time

Twitter is offering hope by increasing awareness of a little girl and an incurable disease.

Gary Vee and the Empire of Favors

Gary Vaynerchuk is arguably the most successful entrepreneur on the social web. Here is the real secret to his success.

Wearable content: The X-factor that makes a social media plan soar

Most companies are naturally trying to create financial benefits through their content, but should they be aiming at something different?

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