A Content Shock Parable: The Consumer View
In an era of “too much content” the consumer and business implications differ. Content Shock Parable
How Empire Avenue crushed my soul
There is a social media platform that encourages its members to cheat. And Empire Avenue crushed my soul.
Lifehack: How to write a book and actually finish the job
You may want to write a book but don’t know how to start — or finish! This post explains how write a book.
Content Shock: Why content marketing is not a sustainable strategy
Rising content levels and limited attention will create a content shock making it more difficult for marketers to get their message through.
Understanding the moving target of Facebook reach
New data suggests that the harder we work, the fewer people may be actually seeing our brand’s Facebook posts. Let’s make some sense of this trend
20 blog posts that made a difference — and why
A look back at 20 blog posts that moved the needle with a social media audience
How to find a job with your blog
How to find a job with your blog
Holiday Greetings from @MarkWSchaefer
Holiday Greetings from @MarkWSchaefer
When you are doing nothing, you are doing something
Do you feel guilty when you take time off? Well, you’re still accomplishing something important
Social media success: Do you have the right people on the bus?
After corporate culture, the personnel you have in place probably are the biggest determinant of marketing success? Is it time to make a change?