5 Steps to effectively use case studies in your sales presentation
Too many words. Too many images. Cut through the sales clutter with case studies.
The do’s and don’ts of influence marketing with C.C. Chapman
The always-interesting C.C. Chapman talks about being on the receiving end of influence marketing and how brands can do it better
Sponsored Content: Edge of integrity or the salvation of advertising?
Sponsored content is the hottest topic in marketing. But will it bring redemption or corruption to our field?
The Psychology of Selfies
“Selfies” may be the single-biggest content category on the web — and growing. What is driving this and what does it mean?
Peace Tweety. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
How to Create an Automated Follow-Up System
By Trent Dyrsmid, {grow} Community Member Most people are really poor at follow up … and as a result, they don’t win nearly as much business as they could. For example, not so long ago, my friend Jermaine needed some work done to his house so he interviewed a few contractors. Of them, only one […]
USC Business School predicts Americans will stop working, eating, and having sex by 2015
In an honest to goodness research study, a major university thinks we will consume so much content that we will have to stop most other life activities.
Click Ad Fraud is out of control — Here’s how you can fight back
You might be losing 25% or more of your online ad budget to fake sites. Here are some steps to fight back.
Diversity. A {growtoon}
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Executives long for “customer-activated company” but social media is a stumbling block
New research from IBM shows strong executive desire for a social enterprise but results may be elusive