Six hot trends in social influence marketing
Social influence marketing is moving out of the experimental stage and into the mainstream. What’s next?
Auto-tune your Direct Messages. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Social Media ROI — Not just for the big companies
How does a small business get to the heart of what is really working in social media? Here’s one way to get an answer.
Is there anything new in blogging? No.
I’m looking for some true innovations in blogging and am coming up empty. What does this mean?
The Social Media Minefield: Five factors blocking your success
Many companies are facing the same five hurdles to social media success. What do you do about it?
Should Ralph Lauren lie low over Olympic flap?
Is Ralph Lauren re-opening a PR debate by promoting its foreign-made line of Olympic clothing?
Universities are out to prove the ROI of social media
In many respects colleges are out in the lead of social media usage and are starting to see measurable results.
AppleCat. A {growtoon}.
Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events.
Falling in love with Instagram
Instagram might be the hottest social media application right now. Plus, it’s flat-out fun.
Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.