Content marketing is not enough — The fulfillment gap
Community Week Post by Natasha Gabriel Sigh … yes … BIG sigh. I have had quite an interesting experience with a vendor — [note I am being generous by using the adjective interesting]. Despite the fact that we live in this hyper-service economy, this FAIL made pause and realize how far we have to go […]
People are a lot more fun than traffic
A {grow} Community Week contribution by Leo Widrich It seems that every web marketer is obsessed with traffic. Massive traffic. But as I’ve become immersed in the social web, is it just me, or does that just ring kind of hollow? I have this uneasy feeling I have been unable to shake off. What is […]
Is there such a thing as “Successful FAIL”?
A {grow} Community Week Contribution by Caroline Di Diego (aka Casudi) Failure is a stigma in our culture, so we tend to put it out of our minds, and avoid it at all costs. Yet, failure is unavoidable … and according to Seth Godin and many other entrepreneurial gurus, quite desirable. I have been in […]
Case study: How 20 high school students ignited a social media success
Now here is a neat trick. Precisely as your read this exciting guest post from the brilliant Jon Buscall, I will be meeting him for the first time in Stockholm, Sweden. Jon has become one of my oldest and dearest Twitter friends so the timing of this post is only fitting. Enjoy! ~ Mark This […]
Adventures of a Social Media Strategist {growtoon}
Is it time to surrender to Facebook?
One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?” Certainly this is a valid issue. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. They have continued to add useful and effective technology […]
Can you adapt to radical social media marketing change?
The other day I was enjoying a warm spring and decided to eat my lunch outside on one of the many public plazas in New York City. Pigeons strutted around me waiting for a speck of food to drop. As I was balancing my plate of chicken and rice, a pigeon dive-bombed my plate, sending […]
University students speak out on Twitter (video)
This is a cute little video some University of Louisville students put together splicing an interview with me and their Twitter views. Was glad to help with this class project! I’m not sure why they originally called this video Lady Gaga #fail. It’s the strangest thing … people are constantly confusing me with Lady Gaga.  […]
Our Digital Footprint. When a Friend, and a Network, Dies
This poignant post comes from {grow} community member Jenn Whinnem … Remember Friendster? The social network that predated even MySpace (or am I showing my age?)? At any rate, it shuts down at the end of May, and I’m having a hard time with this. See, Friendster is my last connection to Curtis, a friend […]
Turning an online relationship FAIL into friendship
Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read a blog post I wrote last year called “Social Media and the Big Conversation Fail.” The summary of the story is that my entire view […]