Convincing the CEO to blog: Mission Impossible?
By Stanford Smith, Contributing {grow} Columnist The meeting room looked like most across corporate America. The fluorescent hum of recessed lights, the smell of 1-hour old Starbucks coffee, and the fake maple veneer conference table set the mood for another marketing meeting. It’s your turn to update the team on your social media efforts for […]
Stop shoving social media down my throat
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. This is a philosophy that sounds good, but is often detached from practical reality. I have been immersed in […]
Not Everyone Knows as Much as You Do About Social Media
A guest post by David Lifson … Small business owners. They’re an impressive group that must handle every element of their operation – from accounting to inventory, and hiring to firing. Maybe the most important part of the business they need to manage? Marketing. As we continue to define and quantify the value of social […]
Implications of the new Skype deal. A {growtoon}
How to explain social media to your spouse
I loved Amber Naslund’s recent post about the always-on, world of digital media. As she correctly said, The New World of Work Includes Social Media. But here’s the problem. That’s easy for ME to say. It’s easy for Amber to say. But is it easy for you to explain to your spouse? How do you […]
Case Study: Caterpillar and blue collar social media marketing
One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.” And while that may be true, don’t assume you know where your customers are getting their information, especially if you haven’t checked for awhile. Even in the past […]
The Commoner’s Guide to Using Social Influence
By Neicole Crepeau, Contributing {grow} Columnist Love it or hate it, the topic of “who is an influencer” is hot, right now. There are plenty of tools like Klout and PeerIndex to drive you crazy on this subject, but here is an important thought. How can we use this information to help our businessess? The […]
It’s the drugs talking.
This is Day Four of my bout with strept throat. I am taking strong antibiotics, anti-inflammatory drugs, decongestants, and whiskey but recovery is freaking slow. I feel like I have two flaming golf balls in my throat. I am a reclusive monk when I’m sick.  Not a bad habit, actually. That was a joke. Monk. Habit. Oh forget it. […]
When did we forget about strategy?
Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that little detail? Joseph Jaffe, a regular on Mitch Joel’s wonderful Six Pixels podcast series, recently provided a passionate argument for his point that digital agencies seem […]
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