Marketing observations from Europe
I crawled through the nooks and crannies of the UK and France over the past two weeks and while I enjoyed my share of fine food, history, art and monuments, my mind was never far from looking at the marketing spin on things. That’s just the way I am : ) Here are a few […]
When it comes to social media, there’s no place like home
Arminda Lindsay has become one of the most steadfast {grow} community members in 2010. Here’s Arminda’s story about finding her new career in social media marketing in a very familiar place. It is a fitting way to end “Community Week!” Bring it home, Arminda … Every year The Wizard of Oz played on network television […]
Is your company creating a social media ghost town?
This week we continue to put {grow} in the hands of the community by featuring Nashville marketer Laura Click and her ideas about why companies abandon their social efforts: A few months ago, I had the pleasure of meeting Mark for lunch at popular Nashville spot called Urban Flats. At the end of our meal, […]
Is ANYBODY LISTENING out there?
Next up on {grow} “Community Week” is Kristen Daukus, a fellow marketing entrepreneur, social media lover and consultant: “I am afraid to use social media because people will use it to complain about me and my business.” I work primarily with small businesses and can’t tell you how many times I hear that sentence. Here’s […]
How do you measure a personal brand?
I am so proud and happy to shine a spotlight on Rebecca Denison in today’s Community Week post. She was one of the first true fans of {grow} and one of my first guest bloggers, while she was still a student at UNC. She’s an Edelman measurement fanatic and here’s her take on the topic […]
A simple strategy to convert blog visitors into sales leads
If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. Today Jon tackles the tough issue of monetizing a blog community in our next installment of Community Week: So many people (including Mark!) have written about the SEO benefits of blogs that I’m […]
No budget? Apply guerrilla marketing ideas to the social web
I first connected with Nathan Dube in 2009 when I fell in love with his now-famous destroy your printer contest. This guy has a knack for making something out of nothing and is the ideal person to talk about guerrilla marketing and the social web on our next installment of Community Week on {grow}: Guerrilla […]
The Introvert’s Guide to Twitter
Johnny Spence has been one of the most consistent and entertaining contributors to {grow} over the past year so it only makes sense that I feature our favorite dude in Barcelona during a week highlighting community voices … Hello World. I’m an Introvert. And I’ve been happily been using Twitter for about a year and […]
Small business? THIS is how to work the social web!
Over the past year, some of the most powerful marketing lessons I’ve learned haven’t come from a book, a guru or a webinar. They’ve come from Chandra Michaels. Chandra is an Austin-based entrepreneur and artist who hasn’t just created an audience of customers, friends and followers for her Sugarluxe brand —Â She’s created a MOVEMENT. […]
The Spirituality of Social Media
Sure the social web is filled with rants and quacks, but I’ve also been thinking about how the science and technology of this channel lifts people up, and perhaps even makes us better in a deeper, spiritual way. Here are a couple of personal observations. I would love to hear what you think! Spiritual touchpoints […]