What Social Media Can’t Do…
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!
Why sports commentators are the ultimate content marketers!
Businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. But why do they still struggle with creating enduring customer relationships?
The first step is to understand why social media programs fail. After you identify the pitfalls, you can devise a response.
The author sees a trend of bloggers obsessing with minor aspects of social media while missing out on the real issues.
Don’t look to your number of Twitter followers to build social media power. Look at RELEVANCE.
Specifically, I think you are learning the wrong lessons from social media luminaries. Here are the warning signs!
If we are going to jumpstart our efforts and push past the plateau we need to go back to a different set of basics.
The social media scene has become a petty space filled with ugliness and self-promotion. What’s happened, and what can be done to reverse the trend?
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