Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I
Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work
I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why
Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness =
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for
If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think
This is what real ROI looks like. Except if you’re in Canada. Then it would be red, blue and purple. Canadian money rocks. Do NOT
