In defense of Jaguar (I think I’m the only one)
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Archive for the ‘Advertising’ Category
The Nutter Butter campaign explained. Yes, this nightmare makes sense
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
A spicy marketing lesson from Ed Sheeran
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
A Prediction: The Fourth Marketing Rebellion
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
My AI stack and other short observations from the marketing world
The AI stack for a marketer, the AI impact on universities, and other current observations from the marketing world
Why We Will Need New CTAs in the AI Era
The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.
The new influencers beat traditional advertising effectiveness
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
What’s Next? Reflections on #SXSW 2024
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
Personal Brand Versus Corporate Brand: Which is More Effective?
A surprising debate over the relative value of the personal brand versus corporate brand
The Marketing Companion Podcast
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