Why strategic imperfection is your essential strategy to beating the bots
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
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