Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.
We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Nutter Butter has a new video campaign that’s an acid trip crossed with a horror movie. Is this any way to sell a cookie? Mark Schaefer says, “yes.”
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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