Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Archive for the ‘blogging’ Category
How often should I blog? Five steps to answering the question
“How often should I blog?” is one of the most frequently-posed questions. Here are five steps to help you determine the best content frequency.
Three New Year Business Resolutions You Should Steal
This article reveals 3 doable business resolutions to make the new year your most focused and productive ever.
Three drastic marketing changes ahead for 2017
Mars Dorian shares three drastic marketing changes he’s making in 2017, making us consider the value of our own websites.
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Case study: Small business content marketing success
You don’t need a lot of money to realize marketing success. This case study is a great illustration of small business content marketing on a budget.
The overwhelming implications for driverless cars and marketing
By 2020 there could be millions of self-driving cars on the roadways of the world. What are the implications for driverless cars and marketing?
Why “rich content” is central to your social media strategy
Not all content is equal. Why “rich content” needs to be the centerpiece of your social media strategy
Research proves there is still a place for long form content
New research from Pew proves there is still a place for long form content in your marketing plan.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.