Archive for the ‘Community-building’ Category

How One Book Changed My Life

The story of how one little book has changed thousands of lives in a profound way.

Six ways to turn Yelp into your most effective marketing channel

Online customer reviews can make or break a business. Here’s a strategy to take control and thrive in this competitive environment.

OK. 30,000 followers. Now what?

Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]

5 case studies — Social technology impacting management

We’ve tossed around a lot of ideas on {grow} about how technology is impacting our lives, but I’m also really interested in how it is impacting the culture of our […]

Social media sewage … and hope

I’ve started and trashed this article at least six times. As you will see, I have my reasons to be conflicted about publishing it. Yet I can’t deny this gnawing […]

You’ve picked the wrong goal for your blog

Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession […]

Turning an online relationship FAIL into friendship

Lori Witzel, a newcomer to our community, asked me a good question the other day. “Did you get any phone calls? You left me hanging!” You see, she had just read […]

How do you REALLY build a blog community? A love story.

This is my 500th blog post. It snuck up on me. I’m sorry that I don’t have anything particularly profound to say to commemorate this milestone, but I thought I […]

Want to be a social media consultant? Here’s some advice

Jay Baer was the keynote speaker at the recent Social Slam conference and I had a chance to corner him for a short video interview before one of the events. […]